Experienced. Curious.
Very much hands-on.

A different kind of marketing partner.

I'm a fractional marketing executive with a particular depth of experience in healthcare. I've worked inside complex organizations, helped teams navigate competing priorities, and seen firsthand what it takes to turn marketing plans into real work.

I enjoy the strategic questions—where to focus, how to position an organization, what will make the biggest difference. I also enjoy the practical side: building a plan, collaborating with people, working through the details, and seeing it through.

Healthcare is an area of specialization, not a boundary. My broader marketing experience shapes the way I approach problems, communicate, and work with different kinds of organizations.

Always learning. Always teaching.

Alongside my consulting work, I'm a senior lecturer in marketing at The Hague University of Applied Sciences. Teaching challenges me to keep ideas clear, relevant, and connected to the world outside the classroom.

Outside of work, I write personal essays for Apparently, This Is Home—a separate creative space for observations about life abroad, family, travel, and the unexpected things that make a place feel like home. That curiosity and attention to detail also shape how I work professionally.